Regal Rose
Regal Rose design, create and hand finish exclusive jewellery pieces from their studio in London. Each seasonal collection includes an array of quality pieces with fierce and dark style.
The Challenge
Regal Rose were looking to grow their revenue. They reached out for advice on how achieve further revenue growth.
What we did
Digital Strategy
We helped Regal Rose establish a global digital marketing strategy accounting for local variations in costs of selling and AOV across markets. This enabled us to allocate their marketing budget more effectively and deliver e-commerce revenue and profit growth within 2 months.
Customer Acquisition
We restructured their Facebook Ads campaigns to make sure they were driving cost effective impressions that were leading to conversions. We worked collaboratively to optimise audiences and content.
Reporting & Analytics
We worked closely with Regal Rose to understand how their costs varied by market and built a custom profitability dashboard for them which allowed them to monitor revenue and profit by market.
Conversion Rate Optimisation
We analysed product sales, product category trends and search data to make the best performing products easier to find. We modified the site navigation accordingly, focusing on reducing bounce rate.
The Results
22%
Revenue Increase*
*Source: Shopify gross revenue Oct 2020 compared to Aug 2020
36%
Gross Margin Increase*
*Source: Shopify CM3 Oct 2020 compared to Aug 2020
73%
Increase in Site Traffic
*Source: Shopify sessions Oct 2020 compared to Aug 2020
Our Services
Take Your Business to the Next Level