Pot Gang
Pot Gang's monthly boxes contain seasonal seeds, pots, compost and step-by-step guidance. They help beginners grow their own veg.
The Challenge
Pot Gang sought our expertise to enhance their customer acquisition efforts, as they were encountering a stagnation in acquiring new customers. Despite the success of their initial organic social strategy in acquiring their first 1000 subscribers, it had reached a point of diminishing returns.
What we did
E-Commerce
We scoped out Pot Gang's requirements and found a subscription platform called Smartrr that better met their needs and budget. Through the functionality of the new platform we helped the brand upsell more products, reward loyalty and incentivise subscriptions much more effectively.
Paid Social
We restructured their Meta account and implemented conversion tracking so we could more accurately measure and optimise performance. Once we had managed to scale the Meta ads account, we set up and launched campaigns across TikTok and Snapchat.
Content
We worked hand in hand with Pot Gang to help them find a videographer who's experience best matched their needs. Through best practice and A/B testing we optimised messaging and learnt which content styles and formats performed best for Pot Gang across platforms and stages of their marketing funnel.
Reporting & Analytics
Pot Gang now have real time cohort analysis and profitability reporting provided by Lifetimely. We track KPI's such as LTV, CAC and can feed this data into custom forecasting models we have built for them. This allows them to stay on top of cash flow, stock and profit levels as they grow.
The Results
12%
Increase in 6 Month LTV
Source: Shopify Cohort Report, Jan-Apr 2023 YOY
60%
Drop in CPA
Source: Meta Ads Aug 2022 -July 2023 YOY
1,227%
Increase in Conversions
Source: Meta Ads Aug 2022 -July 2023 YOY
Our Services
Take Your Business to the Next Level